Understanding The Identity of this Revolution

The Revolution should be designed, branded, identified. You may have followed the events of our nations in revolt for the past 6 years, and thought that this revolution is a revolution against greed, corruption, and the consequences of greed and corruption on our governents, our democracies. But it serves no purpose to expect the corrupted institutions to fix things. If humanity has to prevail in this challenge, it has to frame the revolution in a way that it's positive, irresistible, agreed, upon by all concerned, and able to sweep along truly everybody.

If we succeed, we will look back at 2016 and say: "And then, the "Responsibility Revolution" became real.

The term Design doesn't only apply to fancy cars or expensive furnitures. Design applies also to the way we think, to what elements of language carry more weight that others and, hence, should be "designed" flawlessly. Our thinking about what social change is, how we go after it, is deeply flawed. Making this revolution work means understanding its dynamics. Designing a revolution is like engineering a bridge and taking into consideration the forces involved, physics, nature, the properties of the materials, their resistance and lifespans. If civil engineers forget to take into account the geology of the terrain, a simple storm can make a finished bridge collapse, and no trains will ever cross the deep valley.

Any type of revolution usually happens because someone comes forward and suggests a different way to do things. New information, a different approach to problems, frees and empowers. A timely, efficient technological solution can open the gates to the imagination. Currently, the creativity of revolutionists is obsessed about creating new inspirations and empowerment ideas, new organizations. Social entrepreneurs and groups of young idealists create more "social entities," more "organizations". But when the amount of organizations reaches these levels, we don't have a revolution, we have a pattern. The famous quote about how stupid it is "to do the same things over and over, expecting different results," refers to these phenomena. Social change is unable to convey the basic grievances to our institutions, and it doesn't make a dent. There's a pattern of over-organizing and over-debating, but little gets done. Activism is filled with too many small opinions but no greatness, no unified will.

Small victories are "small... Revolutions can only be "tremendous."

The trigger of revolt is not hidden in a new formula of news or multimedia content and engagement, but in the open secret that re-purposes what's already here. The key is inside the thought that binds all movements and dedicated organizations. We don't need more petitions sites or campaigns. We need to understand why those we have are unable to deliver. It's not the 1% we need to fix. We need to make the 99% cohesive!

In 1984, Apple's Macintosh wasn't the first invented PC. It was the one that made the complex concept of "Computers" more accessible, because of the ease of use and the empowerment of the imagination.

"Andy Warhol, on his hands and knees playing with the first generation Mac with Sean Lennon.. suddenly looked up and said: "I drew a circle!" (PBS, Steve Jobs, One Last Thing)

in 2004, Google wasn't the first internet search engine, it was the one that searched faster, more accurately what the users needed. 

In the dire state of the world today, with advancing climate change, rampant corruption, crack down on dissent, rigging of democracy, many activists have been calling for "a movement of movements". Our suggested, different way to look at things, is to look at the whole idea of Activism as a big peace movement, and a peace process, at the same time.

Because it really is. We either use this fact to our advantage or we keep being oppressed by the 1%. You pick. It doesn't matter why or whether the antiwar and nuclear disarmament groups and advocates need to re-evaluate their approach and strategy. What matters is that if there's a way to create the conditions for more empowerment of the 99%, then we have to try everything that makes sense. We don't have time nor many options left.

"Social Activism" is "Collective Evolution" is "The Peace Movement".

Social activism is a "movement of movements", and it has never stopped from the day a slave called Spartacus revolted against his Roman owners, the early "1%". 

The evolution of how we efficiently achieve social change has never stopped. Chris Hedges "trigger of revolt" is hidden in plain sight, somewhere between "Activism" and "Peace". Those amazing "Activists" have always been the ones producing the change we all needed. How often have they done the ultimate sacrifice for all of us? But the evolution of language and the very important process of defining our highest ideals got literally stuck, when the antiwar- and nuclear disarmament movements misappropriated peace. We could have had cohesion if all movements and causes had thought in terms of "peace is the absence of fear". But that is not what happened. All world's activists, all organizations of social change, have been fragmented, ever since the Civil Rights Movement ended being a Repeace movement and became a Peace movement. It's probably nobody's fault, but if you see the problem you will want to change your mind.


While one definition allows identification, empowers only a few causes and coalitions of war veterans, the other definition empowers all people who fight to remove "conflicts", all causes, in all nations, at any time.

If anything has ever deserved the term "Peace Movement" that would be the whole recent process that began with the Arab Spring in Cairo, and went throughThe Greek-, Spanish-, Portuguese-, Italian-, Irish-, Icelandic-, Canadian- Revolutions, Indignados, OccupyWS, IdleNoMore, The Climate Change movement, Black Lives Matter, Free Bradley Manning, Stop Watching US, Undo Citizen United, etc. etc.

Why limit an idea as powerful as peace to a few old causes whose strategy and vision are obsolete? Not expanding your mind and thinking big would be such a waste of your potential.

We're not telling you anything you didn't know or something that sounds outlandish. We're asking you to look at activism from a different angle. Since "activism" is by nature a massive, leaderless movement, universal, constantly "ON", passionate, and its purpose is to relieve social, racial, environmental conflicts, then you shouldn't find it hard to change your mind on what the "Peace Movement" and the "Peace Process" are.